Archive for June 2020

This blog will give a brief insight into the discipline of medical writing such as the various type of writing involved and the skills required of a medical writer. If you require medical writing…

Effective continuing medical education (CME) programmes raise standards and enable HCPs to improve knowledge and skills through lifelong learning.

Are you new to medical translation and localisation? In this guest post, Sophie Howe, Director of Comtec Translations, looks at key considerations for translating global medical communications.

The pressure mounts for publications and medical affairs teams to demonstrate the effectiveness of their activities, and so too does the temptation to stick with traditional metrics of success and the ones that make us look good. However, is that really effective?

Vaccinations are estimated to save 2–3 million lives each year; however, with misinformation and ‘fake news’ so easily spread across social media platforms, the anti-vaccine movement has gathered momentum and threatens to undo substantial progress made against multiple preventable diseases.

Compliant, obedient, and unknowledgeable. That’s how the patient landscape used to look to HCPs. Patients were wholly reliant on HCPs to provide them with the correct diagnosis and the most appropriate medication.

The price of researching and developing new medicines is very high and so ensuring that a new drug is adopted is of paramount importance to pharma companies. Having a strategic Public Relations (PR) plan will help…

Medicines are the most common medical intervention used across the UK and Europe. Unfortunately, falsified or fake medicines are entering global supply chains and have become a leading public health concern worldwide.

Brexit is only a stone’s throw away yet there are increasing concerns regarding the effect it will have on the pharmaceutical industry and the supply of medicines to patients.

KOLs have an influential quality coveted by pharmaceutical companies. In this blog, we look at the role of KOLs and how to create an effective partnership with them.