The pressure mounts for publications and medical affairs teams to demonstrate the effectiveness of their activities, and so too does the temptation to stick with traditional metrics of success and the ones that make us look good. However, is that really effective?

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Vaccinations are estimated to save 2–3 million lives each year; however, with misinformation and ‘fake news’ so easily spread across social media platforms, the anti-vaccine movement has gathered momentum and threatens to undo substantial progress made against multiple preventable diseases.

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The price of researching and developing new medicines is very high and so ensuring that a new drug is adopted is of paramount importance to pharma companies. Having a strategic Public Relations (PR) plan will help…

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KOLs have an influential quality coveted by pharmaceutical companies. In this blog, we look at the role of KOLs and how to create an effective partnership with them.

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