THE BLOG

scientific posters hero

How to make a scientific poster

The history of posters is rather interesting. Posters were used primarily for advertising and announcements – e.g., for drumming up excitement and anticipation for the arrival of the circus.

Read More
continuing medical education

Continuing Medical Education

Effective continuing medical education (CME) programmes raise standards and enable HCPs to improve knowledge and skills through lifelong learning.

Read More

Why global medical communications need expert medical translations

Are you new to medical translation and localisation? In this guest post, Sophie Howe, Director of Comtec Translations, looks at key considerations for translating global medical communications

Read More

Sign up for updates

Enter your email to recieve updates from the InkLab blog.

How to successfully measure success

The pressure mounts for publications and medical affairs teams to demonstrate the effectiveness of their activities, and so too does the temptation to stick with traditional metrics of success and the ones that make us look good. However, is that really effective?

Read More

Social media and the anti-vaccine movement

Vaccinations are estimated to save 2–3 million lives each year; however, with misinformation and ‘fake news’ so easily spread across social media platforms, the anti-vaccine movement has gathered momentum and threatens to undo substantial progress made against multiple preventable diseases.

Read More

The future of effective HCP communication

Compliant, obedient, and unknowledgeable. That’s how the patient landscape used to look to HCPs. Patients were wholly reliant on HCPs to provide them with the correct diagnosis and the most appropriate medication

Read More

PR plan for Pharma

The price of researching and developing new medicines is very high and so ensuring that a new drug is adopted is of paramount importance to pharma companies. Having a strategic Public Relations (PR) plan will help…

Read More
fake drugs

Why a no-deal Brexit means more fake pharma

Medicines are the most common medical intervention used across the UK and Europe. Unfortunately, falsified or fake medicines are entering global supply chains and have become a leading public health concern worldwide

Read More

BREXIT and the pharma industry

Brexit is only a stone’s throw away yet there are increasing concerns regarding the effect it will have on the pharmaceutical industry and the supply of medicines to patients.

Read More