The Blog
ChatGPT and medical communications – what are the implications?
Read In the wake of the 21st Century Cures Act (December 2016), the FDA has determined to accelerate the development of novel therapies and increase the speed of the review process, particularly in the field of cancer research.
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Improving Diversity, Equity and Inclusion in Clinical Trials
Enhancing diversity, equity and inclusion (DEI) in clinical trial populations is a moral imperative. It has long been acknowledged that DEI is crucial for broadening the scope, creativity and innovativeness of medical research and bolsters success in solving complex problems whilst reducing inequities in health and disease.
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InkLab Medical Communications
Effective continuing medical education (CME) programmes raise standards and enable HCPs to improve knowledge and skills through lifelong learning.
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Key opinion leaders
KOLs have an influential quality coveted by pharmaceutical companies. In this blog, we look at the role of KOLs and how to create an effective partnership with them.
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Tailoring messages to different audiences
There is an ever-increasing demand for medical writers to create medical messages that not only captures the attention of the intended audience but that the intended audience can access and process.
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Crispr for dummies
This blog is about an exciting new development in disease treatment – gene editing. Our medical writing team explain the basics of CRISPR, a new gene-editing tool.
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What makes a good medical education video
Medical educational videos are so helpful. They can illuminate abstract concepts and visualise hard to grasp mechanisms that are so often involved when describing biological or pharmacological processes.
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How to make a scientific poster
The history of posters is rather interesting. Posters were used primarily for advertising and announcements – e.g., for drumming up excitement and anticipation for the arrival of the circus.
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Immunotherapy – the greatest cancer hack
Your body’s own immune system is the best weapon against cancer. That’s the claim behind one of the latest developments in cancer treatment, called immuno-oncology, a specialised type of immunotherapy.
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