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Vaccinations are estimated to save 2–3 million lives each year; however, with misinformation and ‘fake news’ so easily spread across social media platforms, the anti-vaccine movement has gathered momentum and threatens to undo substantial progress made against multiple preventable diseases.

Compliant, obedient, and unknowledgeable. That’s how the patient landscape used to look to HCPs. Patients were wholly reliant on HCPs to provide them with the correct diagnosis and the most appropriate medication.

The price of researching and developing new medicines is very high and so ensuring that a new drug is adopted is of paramount importance to pharma companies. Having a strategic Public Relations (PR) plan will help…

Medicines are the most common medical intervention used across the UK and Europe. Unfortunately, falsified or fake medicines are entering global supply chains and have become a leading public health concern worldwide.

Brexit is only a stone’s throw away yet there are increasing concerns regarding the effect it will have on the pharmaceutical industry and the supply of medicines to patients.

KOLs have an influential quality coveted by pharmaceutical companies. In this blog, we look at the role of KOLs and how to create an effective partnership with them.

There is an ever-increasing demand for medical writers to create medical messages that not only captures the attention of the intended audience but that the intended audience can access and process.

This blog is about an exciting new development in disease treatment – gene editing. Our medical writing team explain the basics of CRISPR, a new gene-editing tool.

Medical educational videos are so helpful. They can illuminate abstract concepts and visualise hard to grasp mechanisms that are so often involved when describing biological or pharmacological processes.

The history of posters is rather interesting. Posters were used primarily for advertising and announcements – e.g., for drumming up excitement and anticipation for the arrival of the circus.